Canadians know General Mills Canada through products they can enjoy at every meal or snacking occasion. These brands have shown leadership in their categories through innovative brand building and capitalizing on the heritage of some of the most recognizable equities in the marketplace - Cheerios, Pillsbury, Betty Crocker, Green Giant, Hamburger Helper, Old El Paso and Pizza Pops. Pillsbury products have been marketed in Canada since 1952, while Cheerios initiated the introduction of Big G cereals in 1954. In 2001, General Mills acquired The Pillsbury Company to create one of the world's largest food companies.
Our Brands & Products
Baked Goods
Betty Crocker® Dessert Mixes
For almost half a century, Canadian consumers have enjoyed great-tasting cakes and brownies prepared from Betty Crocker dessert mixes. Their reputation for quality, good taste and value has helped make Betty Crocker cake mixes and frostings the market leader.
Pillsbury® Ready-to-Bake Goods
Generations of Canadians have enjoyed the fresh, homemade quality of Pillsbury ready-to-bake treats. They're so easy and fun to make and eat that kids of all ages love Pillsbury. Whether it's crescent rolls, chocolate chip cookies or Grands! cinnamon rolls, Pillsbury, ready-to-bake goods are always hot, fresh and delicious!
Breakfast
Big G Cereals
Big G cereals are in the largest single category for General Mills and feature the No. 1 cereal franchise in the category - Cheerios - along with other well-known brands such as Lucky Charms and Oatmeal Crisp. General Mills continuously looks for innovative cereals to bring to Canadian consumers and has developed unique cereals for the Canadian market such as Oatmeal Crisp Maple Nut.
Pillsbury® Toaster Strudel™ Pastries
On-the-go consumers can enjoy a quick and tasty hot breakfast with Pillsbury Toaster Strudel pastries. With a unique combination of hot, flaky pastry, real fruit or cream cheese filling and do-it-yourself icing, they're a tasty way to start your day!
Snacks
Fruit and Grain Snacks
General Mills is No. 1 in the fruit snacks category in Canada. Kids can enjoy the fun and fruity taste of brands such as Fruit Roll-Ups, Fruit by the Foot and Gushers. In addition, Bugles corn snacks, Cheerios and Nature Valley granola bars give Canadians plenty to choose from when it comes to snack time.
Pizza Snacks - Pizza Pops™ and Pizza Minis™
Need to fill that lunchtime or after-school hunger gap? Get 'More Stuff' Pillsbury Pizza Snacks - available in great flavors like Pepperoni & Bacon, Deluxe and Three Cheese.
Dinners
Betty Crocker® Dinner Mixes and Side Dishes
On-the-go Canadian families enjoy great-tasting, quick-to-prepare dinners with Hamburger Helper, Chicken Helper and Tuna Helper. Betty Crocker side dishes, like instant potatoes, help time-crunched consumers create tasty, balanced meals and come in a wide range of varieties and flavors.
Old El Paso® Mexican Meals, Chips and Salsa
Consumers enjoy the family fun, convenience and great taste of Old El Paso. With a wide range of products including Old El Paso meal kits and meal components consumers can prepare great-tasting Mexican meals everyone will love. Old El Paso Chips and Salsa can add to this meal fiesta or can make a perfect snacking occasion on their own.
Green Giant®
For generations, Green Giant has stood for quality and brought great-tasting vegetables into Canadian homes for a variety of meal occasions. The Green Giant brands is the largest single brand in General Mills Canada and is composed of three distinct segments: core frozen vegetables, value added vegetables, and canned vegetables. No matter what segment you are talking about, all Green Giant products stand for quality, trust and heritage.
Contact Information
General Mills Canada Corporation
5825 Explorer Drive
Mississauga, Ontario
L4W 5P6
CANADA
Phone: (905) 212-4000
Fax: (905) 212-4122
