Marketing
Betty Crocker, Cheerios, Green Giant, Wheaties, Pillsbury and Old El Paso -- these are just some of the famous brand names that have established General Mills in the global marketplace. Our brand equities are a precious resource, and it's the role of Marketing to build and protect the brands.
Because Marketing creates the face and voice of General Mills, our Marketing team must have a complete understanding of our philosophies, as well as a flair for strategy and creativity.
The work you do enhances General Mills' overall reputation and image, as well as that of the individual brands. For over a century, we have positioned ourselves as an innovator and leader, a responsible corporate citizen, and a reliable food producer.
All initial assignments will be at the General Mills World Headquarters in Minneapolis, Minnesota. Our wholly owned subsidiaries and joint ventures with Nestlé generate ongoing opportunities for international assignments.
Success Factors
At General Mills, we are committed to the development of our world-class Marketing organization and believe that doing so is a key to continued marketplace success. While the vast majority of your development occurs by experiencing a wide variety of challenging assignments and learning from those around you, we also offer targeted development programs to fuel your growth.
- Building a Brand: Understands the consumer and brand; delivers effective brand/business strategy and positioning; maximizes total brand offering; builds strong brand/business partnerships; builds and delivers effective customer marketing initiatives.
- Leading A Team: Effectively leads cross-functional teams and projects to generate business success.
- Running A Business: Executes superior business growth strategies and effectively manages all aspects of the P & L to drive superior results.
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"I love spending my day working with intelligent people who all have the same goal - developing a terrific product and building a strong brand."
Michelle
Marketing, Minneapolis, Minn.
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