General Mills brands icons: Cascadian Farm, Cheerios, Pillsbury, Total, Green Giant, Chex, Progresso, Fiber One, Yoplait, Old El Paso, Gold Medal, Hamburger Helper, Betty Crocker, Wheaties Haagen Dazs

Businesses

In fiscal 2011, global net sales for General Mills were $14.9 billion.

We're one of the largest food companies in the world, marketing in more than 100 countries. general mills 2011 global net sales graphic

We categorize our sales into three core business segments:

  • U.S. Retail 
  • International
  • Bakeries & Foodservice

U.S. Retail includes seven segments that market brands such as Cheerios, Yoplait yogurt, Pillsbury refigerated dough and Betty Crocker baking products.

Our International sales excludes our proportionate share of two joint ventures: Cereal Partners Worldwide and Häagen-Dazs  Japan.

 

2011 annual report cover General Mills t humbnail

Annual Report

2011: A portfolio for global growth (pdf 2.0 MB) Go
 
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Overview

General Mills at a glance (pdf) Go
 
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Publications

All of our reports and publications Go
 
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No. 1

Forbes ranks us 'most reputable' in U.S. Go