Three women with bike helmets riding on sunny bicycle trail

Well-being

Our mission is Nourishing Lives. At General Mills, that mission includes offering products that give people:

  • portion control
  • calorie control
  • dietary choices

We also:

  • Strive to deliver healthy options in the products we create. 
  • Support nutrition education and research efforts.
  • Fund programs that support youth nutrition and fitness.

One proven strategy to achieve better health is to start your day with a nutritious breakfast that includes whole grains, because cereal and health are related.

 

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Benefits of Cereal

One of the healthiest breakfast choices. (pdf) Go
 
2012 general mills global responsibility report

Global Responsibility

2012 report on our progress (pdf 11 MB) Go
 
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Nutrition keys

It's easy to make healthy choices. Go
 
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Changing his life

Gradual strategy left him 80 pounds lighter Go